BOLLYWOOD PARTNERSHIP WITH McDONALDS!
Restaurant will promote Mahesh Manjrekar film!

Mahesh Manjrekar has tied up with McDonalds to create a retail partnership for his forthcoming entertainer ‘Vaah! Life Ho To Aisi’. This is the first time that the world renowned food chain McDonalds has tied up with Hindi cinema in India. This tie-up will explore mutual synergy to generate interest and excitement.

“It’s an interesting partnership. The tie-up lends itself naturally to the target audience of kids of all ages and their family. We are planning to have promos of the film being played out in every television sets in the Mcdonald outlets. Besides the film merchandise like CDs, Music Cassettes, T-shirts, Labels, School Books and paper bags will be distributed with the film branding. Additionally a Mcdelivery contest will be held with the contest form branding the film too”, commented Sangeeta Ahir, the producer of the movie.

Vaah Life Ho To Aisi will hit the theaters on 23rd December 2005, featuring Sanjay Dutt, Shahid Kapoor, Amrita Rao, Arshad Warsi and the tiger team consisting of endearing kids.

WRITTEN BY GOHER IQBAL PUNN (Bollywood Analyst)