Waheeda Rehman honoured by Brooke Bond

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Waheeda Rehman honoured by Brooke Bond

August 5, 2008: Brooke Bond Taj Mahal, India's premium tea range in association with Enlighten Film Society bestowed the 'Taj Enlighten Tareef Award' to Waheeda Rehman for her outstanding contribution to cinema.

The Taj Enlighten Film Society acknowledges contributions made by individuals in world cinema. The society has seen many connoisseurs of cinema attending movie screenings and discussing with its discerning audiences the rich nuances of film making since its inception last year.

Brooke Bond Taj Mahal is a connoisseur's tea which provides an enriching experience to its discerning consumers. It has always been associated with people who believe in excellence and demonstrate it - a value that the brand embodies in all that it does. Taj Mahal appeals to the discerning customer who likes to get acknowledged for his finer tastes in life – thus 'Taj se tareef to hogi hi'. Thus in keeping with its strong belief Taj supports the Enlighten Film Society in its efforts to showcase and engage its audiences with world cinema. The synergy between the Enlighten Film Society and brand is a perfect fit as they both cater to the likes of discerning audience that appreciates and acknowledges the proficiency in varied fields. This belief led to the conceptualization of the Taj Enlighten Film Society.

The 'Taj Enlighten Tareef Award' bestowed on Waheedaji is a token of appreciation to a great persona such as oneself who has ruled the Indian Film industry for almost over 3 decades and has charmed and thrilled many audiences with his\her enigmatic personality.

Commenting about Taj Mahal's association with the film festival, Vikram Grover, Category Head – HUL Beverages said, "Taj Mahal Enlighten Film Society provides a platform for to showcase world cinema to the discerning film lovers. Over the years, Brooke Bond Taj Mahal has always provided its consumers reasons to get acknowledged for their distinctive lifestyle and personalities in their peer circles. In keeping with our tradition, we consider ourselves privileged to associate with Enlighten Film Society and are privileged to honour Waheedaji with the Taj Enlighten Tareef Award! I hope many more will come this way…"

Commenting on the association, Bhawana Somaya, Film lover and integral part of Enlighten Film Society said, "The Enlighten film Society is dedicated to the cause of spreading good cinema all across India and to ensure that its audience experiences the world's greatest films on the big screen. We are privileged to partner with Taj Mahal tea which shares our interests and embodies the same values of excellence and connoisseurship"

The Enlighten Film Society showcases highly acclaimed world cinema on Sundays at Cinemax and Adlabs theaters that promises to give its audiences the best experiences.

In the month of August Taj Enlighten Film Society is all set to revive the magic of critically acclaimed world cinema. The biographies that would be showcased throughout August are 'Beautiful Mind', 'Making of Gandhi-by Shyam Banegal', 'Nelson Mandela', 'Bandit Queen'.

This weekend enjoy the best cinema that enthralls your senses with Brooke Bond Taj Mahal!

Taj Se Tareef to hogi hi…