A product as original as the Levi’s® 501® Jean, and a concept as definitive as Live Unbuttoned, requires an equally original and definitive ambassador. The India leg of this global campaign features none other than Akshay Kumar – one of the superstars of the country, and an individual who epitomizes the ‘Live Unbuttoned’ spirit. Speaking on the occasion of the launch, Akshay Kumar said, “The word unbuttoned appealed to me since to me it has special meaning. As I see it, Unbuttoning is not an act, but an attitude! I am very selective in choosing the brands I endorse. The image and positioning of the brand is of utmost importance. Levi’s® and me have a perfect fit in that respect. I am extremely excited about being a part of this brand and campaign – now and in the future!”

Exclusive pictures from the Unforgettable tour in London

Follow the links below for more pictures from the Unforgettable tour in London.

Rani at Bhavna Somaiya’s book launch Krishna - The God Who Lived As Man
Where: Orchid

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Shiney Ahuja, Bobby Deol on the sets of Amul Star Voice of India
Where: Film City

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Director: Satish Kaushik
Producer: Bhushan Kumar & Krishan Kumar
Music Director: Himesh Reshammiya
Lyrics: Sameer
Cast: Himesh Reshammiya - Monty Oberoi, Urmila Matondkar - Kamini, Dino Morea - Ravi Verma, Gulshan Grover - Sir Judah, Danny Denzongpa - Mr. Oberoi, Rohini Hattangadi, Shweta Kumar - Tina

TRACK LISTING
1. Lut Jaaon Lut Jaaon (05:36)
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Ekta Kapoor on the sets of Mahabratha on the occasion of Janmasthmi
Where: Film City

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Urmila, Geeta and Preeti with belly dancers at NCP Dahi Handi
Where: Kherwadi

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Farhan Akhtar at Big FM station

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