The most noticeable brand in the film is Coca Cola. “The target audience of Coke and cinema are identical. Hence, we willingly incorporated Coke in our script. YRF worked with Coke for a period of one year on Dhoom:2. We are building a strategic long term relationship with Coke”, says Yash Raj Films marketing head Tarun Tripathi. But does that justify Coke’s blatant visibility in the movie? From the start to the finish, the brand keeps appearing and re-appearing, however, the climax is where one gets an overdose of its visibility.

I have one major problem with the film, one which along with the previous one, I am not willing to forget. Infact, the one I am about to mention right now, was more like the bad after taste in the mouth kind of one. That is Aishwarya Rai.

Bachchan clan has the reputation of being a very religious family and therefore, Ash has to go through a lot of ritual ceremonies before marrying Abhishek Bachchan. Being a Manglik can cause a lot of complications in one’s married life, therefore, Ash was made to attend the rituals along with the Bachchan family. The special rituals performed in the puja at Sankat Mochan temple indicated Aishwarya’s acceptance in the family.

The flawless beauty is now putting all her strengths to build a successful career after a good run at the Indian and international ramps. Reportedly, she lost some extra kilos to fit in the character of a young NRI girl.

Smoking can certainly be injurious to one’s health, but if you are the superstar of Bollywood then even smoking can’t harm you. This was evident in the tobacco-related case against Amitabh Bachchan in which the district and sessions court stayed the orders of the judicial magistrate. Amitabh Bachchan along with four others was asked to appear in the court regarding the case.

After being granted an extended bail till 19th December, Sanjay Dutt is busy winding up his pending film projects. The actor, who was acquitted of any conspiracy in the Mumbai serial blasts case, is facing a 5 -yr sentence under the Arms Act. A possible imprisonment can greatly harm the film-makers, with whom Sanjay Dutt is currently working.

The million dollar question (crore rupaye ki baat) bugging each one of our minds, as to why Big B was replaced by Shah Rukh Khan in the third season of KBC has finally been answered. The revelation came straight from the horse’s mouth. Star Entertainment India, CEO, Sameer Nair told in a recent interview that Amitabh was no longer in continuing with KBC.

Some stars are real good at publicising themselves. After putting himself on the calendar pages, Bollywood heartthrob is all set to launch an apparel collection on his name. Although, the brand name was offered to John by the leading clothes brand Wranglers.

The film that brings the Deol family together on screen for the first time, has just completed a chunk of its shooting.

US based Dave Atwal of Atwal Entertainment in association with Pammi Somal’s Creative Steps is venturing into the business of cinema in a big way. Their first project Mummy-Ji is a family entertainer and was launched on 27 November at Future Studios in Mumbai.