With Don already creating waves at the theatres, and same week release Jaan-E-Mann also being admired, there really doesn’t seem to be much space for Umrao Jaan. The film has suffered with bleak promotion and many people are not even aware of its coming release. The theme of the film is another obstacle point to its success, as the modern day audience wants action, thrills, comedy and masala, Umrao Jaan has none of this, and primarily rests on being a 50% love story and the rest a tragedy.