At the helm of 2007, Star One highlighted the differentiated programming and the promise that it kicked off with. In the past few months, the channel offered programmes across a range of genres – comedy, drama, action / thrillers, game shows, reality and movies with a difference.
An array of shows targeting the youth have also been introduced on the channel namely Dill Mill Gayye, Bol Baby Bol, Chhoona Hai Aasmaan, Ranvir Vinay Aur Kaun amongst others.
With a slew of new shows being launched, the channel’s overall GRPs have grown by 29 per cent over the last four weeks with an average touching 73 GRPs as per an official statement from the company.
Additionally, the statement says that Star One with 23.9 GRPs in weekday prime defeats both Sahara One and Sony Entertainment Television in the week beginning 24 December, 2007.
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