It was confirmed earlier this year that Bollywood’s top production house Yash Raj Films is seeking to venture out in the already congested Indian TV market.
According to a report in AgencyFAQs, Ravina Raj Kohli, who was earlier president of STAR News, has been roped in to head the channel. She was head of programming and marketing at Sony Entertainment Television Asia (SET) and also responsible for setting up Nine Gold on DD Metro.
The content of the YRF channel will be different from the typical ‘saas-bahu’ shows and will include programming such as reality shows, documentaries, human interest stories and issue oriented shows. Besides, the channel will feature the movies and music releases that Yash Raj Films has produced over the years. The company is currently in talks with leading television production houses for its TV debut.
When contacted, YRF officials confirmed their company’s foray into the television segment, but refused to divulge any further details.
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