He’s riding high on the coup of his latest film Heyy Babyy, but refuses to bask in its glory. Instead he is gearing up to fork out better projects for the flaring and aggressive Indian film market.
If it’s a Sajid Nadiadwala film, it’s entertainment galore for three hours. Call it experience or plain strategy, but this is true of all his films, from Waqt Hamara Hain to this year’s smash hit Heyy Babyy.
Being in the business for years, Nadiadwala believes in making changes with time. With the market getting aggressive by the minute and the corporates stepping in, the independent producer has stiffened his plans.
Businessofcinema.com meets the triumphant filmmaker at his villa, where he gives us a lowdown on his films, newfangled business strategies, view on the predatory corporates and much more.
Excerpts:
You are one of the very few individual producers who have managed to survive the onslaught of the corporates in the Indian movie business and carve a niche for yourself. How easy or difficult has the journey been for you from Mujhse Shaadi Karogi till Heyy Babyy?
Our company has been active since my grandfather’s time… back in 1955. Though that time there were no corporates in the business, but a lot of people came in the 1960s and 70s. They made some six to eight films a year and spoiled the market.
This went on for quite a few years. But somehow that has not managed to break the original pillars of Bollywood, the culture or the meticulous planning.
Corporates are all across the globe, but the idea is to make good cinema. So anyone wanting to compete with these already existing filmmakers has to make good cinema, there is no other alternative.
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