In a recent interview with Ekta Kapoor, she revealed the strategy she follows in order to work with different channels.
Says Ekta, “My relationship with Star is very very strong. However my rapport with them is purely of a content provider. I work on a few basic pre-conditions.
My work has to get its creative freedom and my software has to be rewarded well in terms of pay and audience. If Star continues to fulfil these preconditions I’ll definitely continue to work with them.As for the other channels, including NDTV, I’m definitely open to working with them. So no, I won’t be cutting down on the content for Star. I’ll just be working more to give software to the other channels.”
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