Gini & Jony introduces its unique fashion retail concept for kids
‘Freedom Fashions’
- Freedom Fashion will set a revolution in the Kidswear retail history -
Mumbai, October 18, 2007: Gini & Jony, India’s first & leading kids wear brand with its footprints across the country today introduced an unique clothing concept ‘Freedom Fashion’ for the first time in India. Called as ‘Freedom Fashions’, the unique concept will offer a complete wardrobe solutions to kids. The concept was launched by Indian cinema’s most adorable actor, Arshad Warsi.
Freedom Fashions will offer some of world’s leading brands of kids’ apparels and accessories – United Colors of Benetton, Levi’s Sykes Junior, Reebok Juniors, me & moms, Portico, Gini & Jony and more. For the first time ever in Indian kid’s retail industry, Freedom Fashion will have India’s most premium hairstyling salon ‘Juice Hair’ exclusively for kids offering them hair styling at the store.
Freedom Fashions is not only about kid’s apparels or accessories, the store will also offer a whole gamut of value-added services specially designed to meet today’s parenting needs. With this concept Gini & Jony will introduce yet another first to the Kids retail industry. Freedom Fashions will offer never before concepts such as designer collections for kids – Gini and Jony has recently joined hands with renowned designer ROCKY S to design kids’ line for them. Gini & Jony has also joined hands with Achla Sachdev, renowned fashion diva and celebrity stylish as Fashion & Style Coach. Achla will offer fashion and grooming tips for kids. Achla has over 16 years of experience in fashion and style. She will ensure her personal attention at all Freedom Fashions stores across India. The store will also have cosmetics and toiletries for kids, bargain counters and more, thus offering a truly world class shopping experience for its customers.
Speaking on the launch of Freedom Fashions Mr. Prakash Lakhani, Managing Director Gini & Jony Ltd said “The brand Gini & Jony right from its inception in 1980’s had a very international touch. The brand has revolutionized the kid’s apparel market in India. Gini & Jony today is the leader in the organized kids fashion retail. Keeping the trend of offering something unique to our consumers we are today is proud to introduce this unique concept to Indian consumers.”
Speaking on the occasion Achla Sachdev – Fashion & Style Coach – GINI & JONY said “I am really excited about this. I love kids and to join hands with a brand like GINI & JONY which is leading India’s leading Kids apparel is a pleasure. I believe in style and fashion is part of our life. We all start young; today’s kids are much aware and updated about fashion and clothing. The trend has tremendously changed over few years; today kids themselves decide what they want to wear.”
Speaking further Mr. Lakhani added, “This expansion in capacity is in line with our aim of consolidating our position as the premium kids and teens lifestyle brand from India that not only caters to the Indian audience but has managed to make a mark in kids fashion internationally.”
Gini & Jony has been honored with coveted Images Fashion Awards, CMAI’s Apex Awards and also from Shoppers Stop, Pantaloons and Inside Fashion year after year for the most popular and innovative kids wear Brands.
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