The 1270 sq feet boutique at the luxury mall of the Grand Hyatt Plaza is an extension of the brand’s belief in future expansion and represents a breakthrough in jewellery store design. Light, color and art merge in a display area where jewellery is presented to the consumer as the perfect adornment. The color scheme use of black, pink, purple and gold creates the aura of flamboyance and luxury to match the luxe lifestyle. The interior design has been executed by Suzzanne Roshan.
The alluring creations in the shop windows and display cabinets of the store reveal the unmistakable style and talent of the creator, Bina Goenka and complement the exquisite jewellery on display.
To model this season’s new range of jewellery, Bina Goenka has roped in a dear friend and a regular client Sangeeta Bijlani Azzaruddin. “Sangeeta has been an icon in the fashion industry for a long time and has retained the glamorous image very consistently over the years. The look, glamour and luxury of our jewellery reflect in her avant-garde outlook, ” says Bina Goenka.
Research, visual concept, and highest quality raw material enables designers to mould their imagination and artisans to shape materials. The advantages that Bina Goenka’s jewellery offers are design and also production, be it manual or technological of an extremely high quality and aesthetic standards.
Adds Bina Goenka, “I want to make good quality, attractive, colorful jewellery as I find it more exciting and less limiting than only diamond jewellery”.
About Bina Goenka
With fourteen years of experience in jewellery industry, Bina Goenka ’s concepts are characterized by an extreme creative freedom, a conceptual and stylistic elasticity. With a complete understanding on modern day looks it becomes the guide for the design team and the craftsmen.
“I want my customers to be as enthusiastic about the final products as I am about designing them and I think in order to achieve this, you must always ask yourself how you can create something which is modern, exciting and alive in its design, ” says Bina Goenka.
Bina Goenka has a passion for design and has been supplying her creations to the luxury brand Ravissant since past five years. Her designs have been seen on politicians, leading ladies and her target customer is anyone who exudes taste and class.
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