Bollywood’s very own superhero, the versatile and brilliant performer Hrithik Roshan, has worked with acclaimed director Sanjay Gadhvi twice this year.

Hrithik Roshan will be seen in his very first negative role for Sanjay Gadhvi’s Dhoom 2, and will soon grace the small screen in an advert, directed by Sanjay Gadhvi also.

Hrithik Roshan and Sanjay Gadhvi have worked together on an advertisement for Coca Cola, for which Hrithik Roshan is a brand amabassador. In the advert Hrithik will be seen in his Dhoom 2 avtaar enabling the comay a 360 degree promotion exercise.

Coca Cola is no stranger to big name movies, having used films like Yaadein, Taal, and Rang De Basanti, to further their brand name.

“It’s true last week Sanjay Gadhvi directed the latest Coco Cola ad on Hrithik Roshan. It will be treat to watch,” promises Ashok Vashodia, Hrithik’s secretary.

Do brand affiliations between big name companies such as Coca Cola and big name movies like Dhoom 2 work. Do these adverts make you, the consumer, go out and buy the product? Or is this a hindrence and it makes you go against both the product and the film?

Leave your comments below.

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