Reliance ADAG will invest $ 100 million in its new portal and movie rental service Bigflicks.com.

This is an on demand movie download service, which offers a range of Indian entertainment spanning across languages.

According to Reliance Entertainment president Rajesh Sawhney, “BigFlicks is a big step in the evolution of the Indian movie industry. We have seen that in mature economies, the demand for home entertainment is increasing with the rising income levels of consumers.”

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