After bagging the marketing deal of Sony Pictures Releasing of India’s Saawariya, P9 Integrated is planning out strategies and concepts to publicise the Sanjay Leela Bhansali flick on a large scale.

Likewise, the irony was brought out to the notice of the organisers when they mis-spell Saawariya as Sawaariya all across their press releases.

Sony had earlier too appointed P9 as its marketing agency for Spider-Man 3 earlier this year.

- Akshay’s time post Om Shanti Om & Saawariya
- 20 crores for Saawariya’s publicity
- Alka rants about wrong winner for award
- Saawariya composer scores background
- Shock News: Saawariya is murdered by Om in London
- Shah Rukh thumps Penn, Cruise, Redford, and Streep
- Event Photos: Grand music launch of Saawariya
- First Look: Saawariya (2007)
- Ranbir and Sonam are in love heavan
- Background music Saawariya to be released

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