Sony Pictures Releasing of India has appointed P9 Integrated as the marketing partner for its forthcoming flick Saawariya, directed by Sanjay Leela Bhansali.
According to Mr Gangurde, head of Sony Pictures Releasing of India, “Saawariya is a musical romantic movie and deals with fresh and contemporary thoughts, we would look forward to associate with similar such brands.”
The film’s publicity will start four weeks prior to its release and a whopping budget of close to Rs 20 crores has been allocated for the same.
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