Bollywood remains the most popular source of entertainment in India, and hence many mobile phone entertainment companies are working towards bringing an increased number of Bollywood content.
When Ram Gopal Varma was asked about his decision to tie up with Mauj, he said “We have worked with Mauj earlier when Sarkar was being launched, and are happy to tie-up with them again for Ram Gopal Varma ki Aag. Mobiles have become more than just a means of communication, they have become entertainment consoles for millions of people in India.
With the content developed by Mauj, the characters of Ram Gopal Varma ki Aag will come alive in the hands of the audience and such innovative promotions are a part of our promotional strategy”.
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