- Enables mobile downloads of RGV ki Aag; also launches games ‘The First Attack’ and ‘The Last Chase’ based on the popular tracks of RGV ki Aag-
- Mauj introduces ‘M Premiere’ – which shows audio-visual promos of RGV ki Aag never before viewed by the public eye-
Tuesday, August 14, 2007: At a glittering star-studded event held today, Mauj, the flagship brand of People Infocom Pvt. Ltd officially announced their tie up with two of Bollywood’s best known names, Ram Gopal Verma and Adlabs Films for the mobile content of RGV ki Aag. Speaking on the occasion were Anupam Mittal, CMD People Group, Manoj Dawane, CEO – People Infocom (MAUJ), Ram Gopal Varma, Amitabh Bachchan, Ajay Devgan Sushmita Sen, and Nisha Kothari.
At the event, Mauj unveiled the exciting mobile content it has developed which allows mobile users to select content, download ringtones, wallpapers and screenshots of the movies as curtain raisers to the upcoming hit. For Ram Gopal Varma Ki Aag, Mauj has customized the downloads – ringtones, wallpapers and games – to help users attain a complete experience of the film. Mauj has specially conceptualized and designed two games in tribute to the movie – ‘The First Attack’ & ‘The Last Chase’ using the Java and BREW superior technology. These colorful and highly engaging games have been planned keeping in mind the unforgettable characters and exciting situations from RGV ki Aag.
Anupam Mittal, CMD People Group stated “Mauj has always been known for the quality content and innovative products that it provides to its consumers…and this tie-up with Ram Gopal Varma and Adlabs, is a step towards making some more exciting content available to the consumer.” On the technology aspect he added “Bollywood remains the most popular source of entertainment in India, and hence we are working towards bringing an increased number of Bollywood content and new products to our consumers. This tie-up with Ram Gopal Varma and Adlabs is an apt vehicle to drive our objective and further highlights our commitment to the consumer. We are honoured to announce such innovations via RGV ki Aag – one of the most eagerly awaited movies of 2007″.
Amitabh Bachchan speaking on the occasion said, “RGV ki Aag is highly special to me and essaying the role of Babban has been a challenge. I hope that the character of Babban will form a long lasting impression in the minds of the audience, and the products and content developed by Mauj will go a long way in helping keep Babban alive in the collective consciousness of India. My personal favourite ringtone would have to be the ‘Mehbooba Video Ringtone’”. The Bollywood stalwart added, “It’s encouraging seeing how the industry is evolving due to its openness to the latest technology”.
Ram Gopal Varma said “We have worked with Mauj earlier when Sarkar was being launched, and are happy to tie-up with them again for Ram Gopal Varma ki Aag. Mobiles have become more than just a means of communication…they have become entertainment consoles for millions of people in India. With the content developed by Mauj, the characters of Ram Gopal Varma ki Aag will come alive in the hands of the audience and such innovative promotions are a part of our promotional strategy”.
Click here to see more pictures of this event
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