Radio, starring Himesh Reshammiya, was made at a budget of 6 crore. The film has already recovered the amount spent by selling the music, satellite and video rights. Now, whatever money the film makes in form of ticket sales, will mean a profit for the producers.
Producer Ravi Agarwal is happy with the situation because his lead actor Himesh’s last film Karzzzz produced by T-Series was a disaster at the box-office.
A source from the production company says, “Himesh has learnt from the mistakes he made during Karzzzz. His strategy and vision for Radio is simple.
Reshammiya admits he had gone overboard with the number of prints he released for his last film, “I have applied very different sensibilities for Radio. It is aimed at a different target audience than my last two releases. I am glad that we’ve already recovered our budget costs. Also the tracks from Radio have registered the highest online download numbers.”
Post-release, Himesh plans to go on a worldwide tour promoting Radio. He adds, “The tour will include all his chartbusters and the revenue from ticket sales and merchandise will definitely be phenomenal. This again is just an extension of the marketing strategy.”
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