Love Aaj Kal and ESPN Star ink a deal for the promotion of film during T20 World Cup…
 The big news for the lovers of cricket is that the T20 World Cup has started now. The warm-up matches are going on. All the teams have arrived to play the passionate and enthusiastic game of cricket on the lavish grounds of England filled with packed houses of fervent spectators. Another big news for the cricket and movie buffs is that Saif Ali Khan and Deepika Padukone starrer ‘Love Aaj Kal’ has tied up with ESPN Star Sports for a joint promotion of the film during the World Cup matches.
ESPN and Illuminati Films have inked a deal for the promotional tie up under which ESPN STAR Sports network channels will run promos that will drive salience for the ICC World Twenty20 which will be televised live on STAR Cricket and for the movie Love Aaj Kal due to for release shortly.
Nirmal Dayani, Sr. Director – Marketing, ESPN Software India Pvt Ltd, said, “India being the incumbent champions and given the positive streak team India has been on, our strategy to promote the event has been to capitalize on this sentiment of confidence. The tie-up with Love Aaj Kal is an attempt to further amplify the sentiment through a Bollywood connection. The film and the stars reflect the same positivity and passion. We are also delighted to mention that both the stars will also be present for one of the matches and will feature in various programming opportunities around the telecast of the tournament.”
Both Saif and Deepika would be hitting the commentators’ box during the World Cup interacting with Harsha Bhogle and cheering the Indian team.
Dinesh Vijan, the producer of the Illuminati Films utters, “The tie up between ESPN and Illuminati films came naturally as both T20 Cricket and Love Aaj Kal speak the language of today’s generation. The story of change from traditional cricket to T20 is similar to the way love has evolved today so there is a strong association for both the parties and we are both looking forward to it.”
So what are you waiting for guys, just switch on the TV sets and while you enjoy with the game of cricket, you may also have pleasures of watching the promotion of Love Aaj Kal and your favorite stars chipping in words in the commentators’ box.
- Written By: Goher Iqbal Punn
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- The writer is a popular and experienced Bollywood and Indian TV Analyst and laced with a good rapport with both of these fraternities and the people associated with these entertainment worlds. He also shares a good rapport with the celebs of these swanky industries. You may contact him at the e-mails: goheriqbal@yahoo.co.uk, goher.punn@yahoo.com and goher.punn@gmail.com
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