Promos of Chak De, produced by Yash Chopra’s production house, will be drawn from cinema halls from all over India. The movie has Shah Rukh Khan playing coach to a girls’ hockey team.
According to a source, “The promo is not getting a good response from the public, Yash Chopra’s production house is very sensitive towards audiences responses. They have been sending teams to various cinema halls to gauge the reaction which isn’t positive.
Therefore they might withdraw it by this weekend.” Manoj Desai, owner of a multiplex, said, “I haven’t got any official intimation from them, but I have removed the promos as the public is hooting while the eightminute promo is played before the film.
As it is Jhoom Barabar Jhoom has not met with good response . I don’t want the public to run away from my theatre .” Another a cinema manager said, “A team from the production house did come to our theatre for a survey to know what the people think of the promo .
But we haven’t been informed about the withdrawal so we are still running it. If they ask us we will take it off.” However another expert informs, “I don’t know if they will issue an official notification, they may request exhibitors to withdraw the promos from the theatres as they don’t the audience to lose interest in the film even before its release.”
An article from TOI
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