Says Ashish Patil, General Manager – MTV India & Vice President, Creative & Content, “MTV has always led & reflected youth passions – be it through its innovative programming, outrageous promotions & events or fun consumer products.
The Pepsi MTV Youth Icon is one property that recognizes what’s hooking our youth’s imagination today. And after having spawned a dozen clones, its time to rewrite the rules once again. Youth power rules, ok!”
The final nominations have been arrived at after a comprehensive research conducted by MTV along with Third Eye Research. The sample size includes youngsters aged 15 to 24 across metros.
The event will conclude in June with the announcement of the Pepsi & MTV Youth Icon for 2007. Anil Ambani, Rahul Dravid, Shahrukh Khan and Mahendra Singh Dhoni have been the earlier MTV Youth Icons over the last 4 years.
To view more pictures of this stylish affair Click Here
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