The first season of KBC had started with 20 plus ratings – and the entire blame was put on Shah Rukh.
But King Khan remained unnerved. He kept innovating – giving away watches, offering a thinking cap, warmly hugging contestants. It all worked in his favour. Those who had initially rebuffed the show started returning to it and the ratings picked up.
“Khan ka gyan” gradually took over from Bachchanisms. Flying kisses replaced warm handshakes, “kuchha kuchha-pucca-pucca” and “computerda/bhai/anna” became the new buzzwords.
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