A cursory look at Shahid Kapoor’s Pioneer ad…
 Shahid Kapoor is a committed to his work actor. He is known for being particular when it comes to endorsing the products. Since he is considered to be a true fit for the products’ endorsements and every company wants to hire his services due to his popularity graph and dashing looks, he is very choosy on his side and decides to go for those, he strongly believes in! His recent ad is of Pioneer where he displays his dancing histrionics very aptly.
A close source reveals about this advertisement, “Shahid was busy mastering his dance steps for the ad. But he just could not get it right. He felt that there was something amiss in the background score of the ad. To get things right, Shahid asked the director to create a hook in the background score impromptu. Hook is a kind of snappy jingle or music that makes a person instantly associate himself to the song. It’s a melody through which the song is remembered. Kiran Deohans, the ad filmmaker, was mighty impressed with Shahid’s instant creation.”
Kiran Deohans, the director of the ad, chips in, “Shahid has an eye for detail just like his father. Shahid took an active part in everything and that was quite impressive. The music was ready and when Shahid was listening to it he felt something was missing in the music, as there was no hook at the start. He wanted it to be added soon as then he could practice the steps accordingly and go ahead and finish the shoot comfortably. Besides being a great actor and a superb dancer, he is a very friendly person too.”
Kiran Deohans is the one artist who has worked as a cinematographer for many hit films like ‘Qayamat Se Qayamat Tak’, ‘Kabhi Khushi Kabhi Gham’, ‘Jodhaa Akbar’, ‘Love Story 2050’, ‘Aks’ and to name a few.
Since he is a creative person like his father, Shahid took part in the other departments of the advertisement as well by giving inputs.
Written By: Goher Iqbal Punn
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- The writer is a popular and experienced Bollywood and Indian TV Analyst and laced with a good rapport with both of these fraternities and the people associated with these entertainment worlds. He also shares a good rapport with the celebs of these swanky industries. You may contact him at the e-mails: goheriqbal@yahoo.co.uk, goher.punn@yahoo.com and goher.punn@gmail.com
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