It’s a rare thing when reel-life heroes replace real-life heroes. In this case, cricketers are getting the cold shoulder, and actors like Shah Rukh are benefiting unexpectedly.
The trend shows that the advertising business also functions like any other sport - one person’s loss is another’s person’s gain.
“There is a chance they will play sometime, till the time they don’t play, we are not making any ads with them, once they start playing, we will start considering Dhoni or Rahul Dravid,” says CMD, Videocon, Venugopal Dhoot.