Mumbai-based Hindustani language film industry in India has a name given to it…Bollywood. At the turn of this century, when the country was poised for major social and political reforms, a new entertainment form dawned in India-the Cinema. The first exposure to motion pictures which India received was in 1896, when the Lumiere Brothers’ Chinematographe unveiled six soundless short films at Watson Hotel, Esplanade Mansion, Bombay on July 7. And the first exposing of celluloid in camera by an Indian and its consequent screening took place in 1899, when Harishchandra Bhatvadekar (Save Dada) shot two short films and exhibited them under Edison’s projecting kinetoscope.

Hiralal Sen and F.B. Thanawalla were two other Indian pioneers engaged in the production of short films in Calcutta and Bombay in 1900. Around 1902, J.F. Madan and Abdullah Esoofally launched their career with Bioscope shows of imported short films. In 1912 , N.G. Chitre and R.G. Torney made a silent feature film Pundalik which was released on May 18, and it was half British in its make.

Raja Harishchandra (1913) was the first silent feature film made in India. It was made by Dadasaheb Phalke. By the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani’s Alam Ara (1931), was a super hit. There was clearly a huge market for talkies and musicals; Bollywood and all the regional film industries quickly switched to sound filming.

The 1930s and 1940s were tumultuous times: India was buffeted by the Great Depression, World War II, the Indian independence movement, and the violence of the Partition. Most Bollywood films were unabashedly escapist, but there were also a number of filmmakers who tackled tough social issues, or used the struggle for Indian independence as a backdrop for their plots.

In the late 1950s, Bollywood films moved from black-and-white to color. Lavish romantic musicals and melodramas were the staple fare at the cinema. Successful actors included Dev Anand, Dilip Kumar and Raj Kapoor. In late 1960s and mid 1970s, romance movies and action films starred actors like Rajesh Khanna and Dharmendra. In the late 1970s and 1980s, romantic confections made way for gritty, violent films about gangsters and bandits.

Amitabh Bachchan, the star known for his “angry young man” roles, rode the crest of this trend. In the early 1990s, the pendulum swung back towards family-centric romantic musicals with the success of such films as Hum Aapke Hain Koun (1994) and Dilwale Dulhania Le Jayenge (1995).

The Indian film industry has preferred films that appeal to all segments of the audience and has resisted making films that target narrow audiences. It was believed that aiming for a broad spectrum would maximise box office receipts. However, filmmakers may be moving towards accepting some box-office segmentation, between films that appeal to rural Indians, and films that appeal to urban and overseas audiences.

Hanumant Bhansali