It’s widely believed that the World Cup is a bad time for Bollywood. Big films are seldom released in the cricket season and cricketers almost always replace movie stars in the public consciousness.
But with India’s embarrassing performance this year, the tables clearly seem to have turned.
Shah Rukh Khan is all over television, selling colas, while Sachin Tendulkar, Dhoni, Virendra Sehwag and Dravid have taken the kind of beating that they’re not likely to recover from anytime soon.