Team India has, sadly lost not only the World Cup but also some marketing credibility.
Pepsi has pulled off it’s Ladoge Toh Jeetoge campaign featuring the Indian cricket team. Videocon also has stopped airing its spots, which star Indian wicketkeeper Mahendra Singh Dhoni, and Sansui recently announced it would stop all its advertisements with Rahul Dravid.
Incidentally, the only Pepsi and Videocon ad-spots that will continue to air on television now are the ones featuring their Bollywood brand ambassador, Shah Rukh Khan.
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