The juggernaut of Zee Cine Awards 2007 has begun rolling and all compasses are pointing towards Genting, Malaysia. On 1st April 2007 the world will witness decadal celebrations of a scale and splendour that will surprise even the most jaded eye.

Some of the excitement has already begun with the jury announcing the coveted Technical Awards:-

Best Choreographer -Ganesh Acharya (Beedi
jalaile – Omkara)

Best Background Music – Salim-Sulaiman (Krrish)

Best Story - Rajkumar Hirani/Abhijat Joshi (Lage Raho Munnabhai)

Best Screenplay – Rajkumar Hirani/Abhijat Joshi (Lage Raho Munnabhai)

Best Dialogue - Rajkumar Hirani (Lage Raho Munnabhai)

Best Editing - P. S. Bharathi (Rang De Basanti)

Best Cinematography – Binod Pradhan (Rang De Basanti)

Best Art Direction – Sharmistha Roy (Kabhi Alvida Na Kehna)

Best Action – Tony Ching Siu Tung/ Shyam Kaushal (Krrish)

Best Costumes - Anna Singh / Bindhya Dutta (Umrao Jaan)

Best Publicity Design - HR Enterprises (Kabhi Alvida Na Kehna)

Best Film Processing - Adlabs Films (Kabhi Alvida Na Kehna)

Best Audiography – Jitendra Chaudhary (Krrish)

Best Song Recording – Salman Afridi (Omkara)

Best Visual Effects - Craig Mumma and Marc Kolbe (Krrish)

Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd. Said, “Zee Cine Awards is happy and proud to recognise the efforts of all the silent talent behind today’s blockbusters and critically acclaimed successes since most of these films wouldn’t be in their current halls of fame without these people and their unstinting good work.”

Genting, Malaysia is gearing up for the mother of all celebrations.

Shah Rukh Khan, Aishwarya Rai, Abhishek Bachchan, Preity Zinta and Priyanka Chopra will be shaking the hips to entice the audiences and the trillions of TV viewers across the globe. Their stellar and awesome performances will be a treat to watch.

So don’t make any other appointment on 1st of April, 2007 and book your couch space before your TV sets to be with Zee TV to watch the mother of all awards – 10th Zee Cine Awards 2007.

WRITTEN BY GOHER IQBAL PUNN (Bollywood Analyst)

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