SEX IN BOLLYWOOD – A Bold Move Ahead

Time has come when the Hindi cinema is evolving in terms of technique, style and concept of film making. In this entire hullabaloo, there is one thing which is definitely notable; it is the interpretation of sex in Bollywood. The depiction of love and romance has changed drastically over the years. Interpretation of love has become sex. And definitely our smart producers and directors have used the change to their benefit by selling sex. India’s film industry is starting to break decades-old stereotypes by dealing openly with sex.

Today women has become an object of materialistic pleasure in most of the movies, while the male actors carry the film on their shoulders, the female actors titillate the audiences with their curvy shapes.

Sex is used as a marketing method in most of the movies, buzz is created to publicise the movie and to meet the demands of diaspora audiences in the UK and America that were previously out of reach. Every second movie made today has lip-locks and scenes depicting sexual intimation, something that was rare previously.

The major change is in the kind of audience that has now shown interest in wanting for more. Earlier, a steamy film would be shown in small towns and would be seen by men who came for titillation, but now urban women throng upscale halls to watch such films. In earlier films, only ‘bad people had sex, while good people fell in love’. But the phenomenon has been restricted so far to small budget films in Bollywood, which is known for spending hundreds of thousands of dollars on sets, costumes and lavish song and dance sequences.

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