S. Kumars Nationwide (SKNL) has appointed Bollywood superstar Shah Rukh Khan as the brand ambassador for its new brand Belmonte.

S Kumars has under its umbrella, a variety of brands and respective brand ambassadors from the Bollywood fraternity. Reid and Taylor has been associated with mega superstar Amitabh Bachchan, Tamarind is endorsed by Hrithik Roshan , and Sushmita Sen has been roped to promote Carmichael House for over six months now.

SRK himself was the brand ambassador for the Mayur brand of suitings from 1995 to 1998, a brand that recently appointed Salman Khan as their new ambassador.

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