Mumbai, February 9, 2007: Hungama Mobile in association with T-Series today launched the Kar Le kar Le Koi Dhamaal music for mobile, at a glittering function held in Mumbai at the hands of Shah Rukh Khan. This is for the first time in Asia that the music will be available for downloading on mobile before it is available in music stores.
With this, several other add on features such as the ‘Full Music’ monophonic ringtones, polytones, Ringback tones wallpaper, etc. will also be available, suitable for every type of mobile phones.
Interacting with the media after releasing the music, Shah Rukh Khan said, “When I personally downloaded the music it was a great experience by hearing it on my own phone. Hungama Mobile is providing a new platform by giving a new experience to the audience. The Gen X is definitely going to be excited with such exciting features and I can say now mobile will be the next new destination, for music”
Mr. Neeraj Roy, MD and CEO, Hungama Mobile said, “We sincerely appreciate the support of Shahrukh, who in his own way encouraged this step. Experiencing the success and looking at the potential in mobile content market, we are delighted to partner with T-series. Through this initiative we can reach out to a vast audience across the globe.” ”
Says Mr.Bhushan Kumar – Chairman & Managing Director, T-series, “Considering our long association with Hungama Mobile, we are delighted to take it one step further for the mobile content industry. Seeing the success of previous projects like the Krrish, added to which this time we have SRK himself. This combination makes us confident of this initiative being a great success!”
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