UK bookmakers have made Bollywood starlet Shilpa Shetty the favourite to win Celebrity Big Brother, even before the show has begun broadcasting.
Bookmakers William Hill are gearing up for a massive reality TV month with four reality TV betting show starting in the next week or so.
“Celebrity Big Brother alone is likely to have a million pound turnover add to that Soapstars Superstars, Just The Two Of Us and Dancing on Ice January could be the biggest TV month since our records began,” said Hills spokesman Rupert Adams.
Hills offer 6/1 that a member of the Goody family wins CBB and 50/1 that Jade wins a game of Trivial Pursuits in the house and 100/1 that she does not drink in the house and takes up Su Doku puzzles instead.
William Hill Latest Big Brother Betting (All bets Refunded IF Contestant does not take part): 4/1 Shilpa Shetty, 5/1 Ian Watkins, 8/1 Danielle Lloyd, 10/1 Robert Kilroy-Silk, 10/1 Dirk Benedict, 12/1 Paul Glaser. 16/1 Donny Tourette…others on request.
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