Hot: Akshay Kumar walks the ramp for Levis

A product as original as the Levi’s® 501® Jean, and a concept as definitive as Live Unbuttoned, requires an equally original and definitive ambassador. The India leg of this global campaign features none other than Akshay Kumar – one of the superstars of the country, and an individual who epitomizes the ‘Live Unbuttoned’ spirit. Speaking on the occasion of the launch, Akshay Kumar said, “The word unbuttoned appealed to me since to me it has special meaning. As I see it, Unbuttoning is not an act, but an attitude! I am very selective in choosing the brands I endorse. The image and positioning of the brand is of utmost importance. Levi’s® and me have a perfect fit in that respect. I am extremely excited about being a part of this brand and campaign – now and in the future!”

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Follow the links below for more pictures Akshay Kumar unbuttoning himself.