Sky Television will launch 24-hour Hindi general entertainment channel Star Plus on 1 January, 2007. The channel will be available on Channel 91 to all residential Sky Digital subscribers, for an additional monthly charge of $9.99.

Star Plus’ programming line-up comprises soaps, Hindi films, drama series, serials, game shows, comedy, music-based shows, travel and cooking shows and a special programming band for kids.

Sky Television CEO John Fellet said, “Sky Television always seeks to add value by developing a greater choice of quality content to meet the needs of our diverse customer base. We are extremely pleased about the addition of Star Plus, which will offer our Hindi speaking audience everything from blockbuster Bollywood movies to popular soaps, chat and game shows.”

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