Marking an extension to the Xbox 360 excitement, Microsoft Entertainment and Devices Division has launched the launch of the Xbox 360 and ICICI Bank co-branded credit card in partnership with ICICI Bank. The card was unveiled by actor and Xbox 360 brand ambassador Akshay Kumar along with Microsoft Entertainment and Devices Division India country manager Mohit Anand and ICICI Bank head cards product group Sachin Khandelwal.
Anand said, “As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative strategic tie ups that help consumers leverage their benefits with such partnerships. With the association with ICICI Bank, this card will exclusively address lifestyle needs of the youth and the young at heart and would also offer host of benefits.”
Khandelwal added, “We are pleased to be associated with Xbox 360. This unique partnership gives ICICI Bank an ideal opportunity to tap the growing co branded segment. As market leaders in the credit cards in the country, ICICI Bank has been at the forefront in delivering distinctive value to its customers through powerful features and remains committed to grow in the market.”
With every Xbox 360 and ICICI co-branded credit card the customer would get a welcome pack, which carries various offers and benefits from leading brands through the designated dealer outlets across the country.
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