Seems like Sooraj Barjatya has hit a jackpot with this family entertainer and typical Barjatya style ‘Vivaah’. After its success at all the circuits across the country, new market strategies are being used to boost up the already big hit to several notches higher.
At Shriram Mandir, Shivpuri, there is a lucky draw being played and a number is printed on all the tickets of the movie. The one lucky winner is presented a saree and a blouse after every show. Then moving on to Jyoti cinema in Guna, the exhibitors have gone a step further by organising a lucky draw whose winner gets a free train ticket worth Rs. 410 to the Vaishno Devi temple. At Nagpur, the craze is the same at Rajvilas Cinema which gives a packet of Bindis to every women cine-goer at the theatre.
Phew! Now that is marketing strategy with a lot of difference and a hard-hitting “traditional element” to it.