Upen, Arbaaz and Kim launch Porsche first mobile phone
Where: Kemps Corner
Stuttgart/Mumbai. The Porsche Design Group (Porsche Lizenz- und Handels-gesellschaft mbH & Co. KG) of Stuttgart, Germany, and French-based Sagem Mobiles (Safran Group) are presenting the first Porsche Design Mobile Phone, the P’9521, at the Porsche Centre Mumbai.
Both firms signed a license agreement back in May 2006. The new mobile phone combines sophisticated, purist design with high-quality natural materials such as aluminum and mineral glass.
The casing is milled out of a solid aluminum block – a unique production method for mobile phones. With this product, Porsche Design has remained loyal to its clear design language and has utilized sophisticated material. The typography, styling and colors of the menu emphasize the mobile phone’s very functional character.
A double hinge made from aluminum enables the screen to be rotated through 180° – thus allowing the phone to be used as a digital camera.
The P’9521 features a fingerprint reader, which clearly identifies the user and thus ensures secure access to personal data. In addition, individual fingerprints can be assigned to particular numbers or phone functions, making operation particularly easy. The standard PIN code can also be replaced by a fingerprint. The know-how for this technology was delivered by Sagem, which has expertise in the field of biometrics.
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