Recently a track ‘Humein Jeene Do’ was launched in aid of the victims of 7/11. This song and its video were officially launched recently in The Club, Andheri, in front of all major media – Electronic, Print & Internet. Tauseef has composed this song wheres Soul Fusion (Tauseef and Cheryl) have performed and written it. It came out while they were working on their own album and on the day when Mumbai’s lifeline got under attacks – 7/11.
This track is so much inspirational and fits truly well to every human being’s state of mind. It just seemed right to release the song right away without waiting for the entire album to be ready and create an opportunity for people to contribute to the victims of 7/11 through this song by touching their souls.
The song has been made available through almost every major Digital Music Aggregator, Mobile Operator and Broadband Portal.
The main objective was to give each and every individual the opportunity to make his contribution hence there was no exclusivity given to any brand. The endeavor has been so well received and supported that some of the most competitive brands came forward and offered their support and through their own infrastructure reached out to their database communicating one common message – Contribute to the victims of 7/11.
Soundbuzz – Distributed the song through all their mobile and online partners & offered 100% revenue earned to be handed over to the victims of 7/11
Indiatimes – Created a Keyword HJD that can be smsed to 8888 and also are carrying a banner on their ringtones homepage
Indiainfo.com – Offered and still carrying a banner of the cause that can link people to a page from where they can buy the song through a download
Tata Indicom – Sent out message broadcast to its subscriber base & offered 100% revenue earned to be handed over to the victims of 7/11
Hutch – Offered 100% revenue earned to be handed over to the victims of 7/11
Airtel – Promised to send out a message broadcast to all its subscribers
Rediff.com – Would carry the song on their site and support with banner and direct mailers.
Worldspace – Airplay of the song at a good rotation along with pushing the cause through its RJs