The Police brand was born in 1980, in a beautiful mountain region near Venice, Italy.
Keen to show the allegiance with the new outlook on life, Police provided followers with very practical help in looking at things differently – and an eye for detail. Wearers of Police sunglasses were protected from being blinded by the sun’s rays or any other interference. An energized desire to look and feel good spoke, and was heard. The trendsetters all over the world adopted this desire. Over the years Police sunglasses have kept the glance out of the eyes of such urban heroes as Bruce Wills, George Clooney and also David Beckham, who sensed the football inspiration when he chose to wear the Police eyewear.
Just as Italy has become synonymous with style, and Milan has reached the heady status of fashion capital of the world, Police has grown into a leading power in glamour. The eyewear collection has joined forces with timepieces, perfume and jewellery. More than twenty years down the road, Police is both young and hip, and is still leading the pack.
Police in India has a strong fashion identity and with the association of Police with their brand ambassadors, there has been heightened awareness about the brand. Bollywood superstar, Neha Dhupia and India’s numero uno squash sensation, Ritwik Bhattacharya have been instrumental in furthering strengthening the brands presence.
Haresh Chainani of Ganga Watches Pvt Ltd. has been the key driving force behind the brands presence in India and is expanding the distribution and sales network all over the country. 18 September saw the launch of the 1st exclusive Police kiosk at the Garuda Mall in Bangalore and was followed by the Police shop-in-shop at LifeStyle at Phoenix Mills in Mumbai on 20 September. This weekend saw the launch of police in Kochi at the exclusive Alukkas Joy Wedding Centre. Looking stunning Neha and Ritwik were the brand ambassadors, launching the counter to cheers by the shoppers and flashbulbs of the shutterbugs present along with Joy Alukkas who flew down from Dubai especially for the event.
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