Arbaaz Khan and his wife Malaika Arora Khan have been branded as liars and cheats by the Indian media after a publicity stunt backfired.

Yesterday, on the front pages of many Indian newspapers and on this website, a story about Malaika Arora splitting up with her husband Arbaaz Khan was featured. The story was sourced from the horses’ mouths, i.e. Arbaaz and Malaika themselves. However, the world now comes to learn that it was all a lie… for nothing more than a few dollars.

According to Mumbai Mirror, both husband and wife had been contracted by a cosmetics company to launch a skin-care product, and the campaign, unveiled on Thursday night, revolved around Arbaaz playing Adonis to his wife’s Aphrodite. They used the myth to renew their vows on stage, thus the sham of remarriage.

The following is the transcript of the chat between MM reporter Vickey Lalwani and Arbaaz and Malaika.

Vickey: There are rumours about you and Arbaaz splitting up.
Malaika: I don’t want to clarify anything. I am not going to tell you anything.

Vickey: You are not denying it?
Malaika: I am not going to confirm your rumour. If Arbaaz is getting re-married, then it’ll come out. If this is what you have heard, then you can write that you got through to me and say, ‘Malaika was not very forthcoming and not wanting to comment’.

Vickey: Are you two still together?
Malaika: I won’t tell you…this is too personal.

Vickey: Supposing this rumour is wrong then needlessly your family gets dragged into an unseemly controversy, what’s the point? So tell me if there is anything to this news?
(At this point Vickey tells her that if she does not want to be quoted, she can talk to him off-the-record).
Malaika (relenting): What do you want to know–that Arbaaz is remarrying? Well yes, he is remarrying.

Vickey: Whom?
Malaika: I’m not saying anything. And if you are my well-wisher you will write a positive article and please call me back with whatever you have written. Now I have to go, have to take my child swimming…But you are not quoting me and you will read out to me what you have written.

Vickey (persisting): Has Arbaaz moved out?
Malaika: That you should ask him. Main kya bolu? You are arm-twisting… This is not a small thing. You go and ask at Galaxy (his parents’ house at bandstand); I don’t know where he is.

(Vickey then calls back Malaika again to read out the story that he has written and which was eventually published, she hears it out and doesn’t say anything).

Vickey: But when did all this happen?
Malaika: (evasively) Very recently.

Now we ask you, the readers and fans, if this is the way to go about creating publicity… do you agree with these kinds of lies or do they disgust you too. Please use the comments section below for your feedback.