Every Indian knows – SRK will now be seen on Kaun Banega Crorepati (KBC), is the new ad campaign on air. This association not only marks the comeback of KBC, but also the return of Shah Rukh Khan to the small screen.
Shah Rukh will reappear on television in January 2007 as a quiz maestro on Star Plus’ KBC. The show, which was a phenomenon in 2000 and 2005, expects to triple the magic and excitement by associating with SRK.
Shah Rukh will soon begin training for the show before he heads towards the KBC studio in the first week of January. Khan says, “The inherent qualities of KBC will be maintained, I will bring freshness with my personality and my interaction with the participants. On this show, every participant will be a winner because I will give double the happiness than they expect (umeed se dugni khushi) by interacting with them or hugging them. Money will just be a bonus for them.”
The creative for the show is being worked upon. Just as previous host Amitabh Bachchan had his patent dialogues ‘lock kar diya jaaye’ and ‘oh oh’ when the timer rang, Shah Rukh too will have his own set of dialogues and will not be imitating the Big B, SRK reaffirmed.
He mentioned that he is fond of quiz based shows and watched KBC when it was first aired. But he also confesses that his general knowledge isn’t anything to be touted about. While training for the show, he will read a lot of books and newspapers. He further said, “The biggest challenge for me on the show is to not act but be myself. While I act I can hide my personality, but on this show I have to be myself.”
He further added, “I am not deviating from films. I will still continue to act in films as much as I did all these years. I have just finished shooting for Chak De. Till May, I will be shooting for KBC and Om Shanti Om, after which I will sign new films.”
Announcing the launch of KBC, Star Entertainment India CEO Sameer Nair said, “We are delighted to bring KBC alive in its new GenNext avatar and are confident that the SRK and KBC magic will draw viewers in day after day, week after week.”
Commenting on the disassociation of KBC and Big B after completion of 360 episodes, Nair said, “After Amitabh Bachchan fell ill, we were in talks with him for six months for his alliance with KBC. But in July this year, he informed us that he will not continue with the show, so Shah Rukh was appropriate to replace Bachchan.”
KBC will be aired on Star Plus channel from Monday to Thursday at 9 pm. The show will start airing from January 2007. The show continues to be produced by Siddhartha Basu’s Synergy Comunications. Every contestant will compete for the mega prize of Rs 20 million (Rs 2 crore). Given the magnitude of the show, the new avatar of KBC will feature the largest deployment of communication technology to ensure more calls through landlines and mobile phones in order to get a chance to sit on the Hot Seat with SRK.
|
