The much touted Bollywood flick Halla Bol has sensationally flopped at the UK Box Office.
Ajay Devgan and Vidya Balan did not manage to pull in the audiences to the theatres over the weekend as this Raj Kumar Santoshi melodrama made only $71,162. Showing on 21 screens it managed to achieve a per screen average of $3,389. Distributors Tip Top would have hoped for a better entry in the charts than the number 18 it got.
Aamir Khan’s Taare Zameen Par has finally done one better than its rival, they Akshay Kumar multi-starrer Welcome. The dyslexia flick dropped only 4 places in the charts, from 19 to 23. While, Welcome and its comedy frolics went down a massive 8 places, from 16 to 24. Taare Zameen Par’s total collections in the UK now stand at $563,332, but Welcome is still 2008’s numero-uno Bollywood flick so far… with total collections of $1,732,976. The weekend per screen average of Taare Zameen Par was $2,103 (showing on 17 screens) and Welcome’s was $1,223 (showing on 29 screens).
Since its release, the Indian Films-Studio 18 released “Welcome” has only moved from strength to strength. In the 2007 round-up in the UK, where the film has done the most business in the overseas market, “Welcome” ranks at No.2 after “Om Shanti Om”. “Namaste London”, “Partner” and “Salaam-e-Ishq” feature at No.3, 4 and 5 respectively. It follows that “Welcome” is also the biggest of the four Akshay Kumar releases of 2007, and by the end of its fifth weekend, it will have created yet another record by emerging as the biggest UK hit ever of Akshay Kumar’s movie career! “Welcome” has grossed nearly $1.8 million in the UK to date.
The only other Bollywood film in the UK Box Office chart is Aaja Nachle, still being screened in theatres even in its 7th weekend. Its total collections are now $878,198.
UK BOLLYWOOD BOX OFFICE CHART
1. Halla Bol
2. Taare Zameen Par
3. Welcome
4. Aaja Nachle
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