According to Anurag Kashyap, director of No Smoking, “The promos of ‘No Smoking’ showing the item song sent a wrong picture of the film to the people.

I was shocked when I saw entire families, with women and children, coming to theatres to watch the film.

No Smoking is a film that you watch alone. It is not a family film. So people got a wrong picture of the film and went to see it. And when it did not turn out to be like they had thought, they got angry and misjudged it.”

- Jab We Met & No Smoking not a clash
- Post Smoking, John Abraham goes for health check up
- On The Sets: No Smoking (2007)
- Movie Stills: No Smoking (2007)
- No Smoking campaign by Saif Ali Khan…
- No Smoking Review
- John Abraham starrer No Smoking this Diwali
- No Smoking was not understood
- Finally Saif Ali Khan quits
- Shah Rukh Khan issued notice for smoking

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