AMERICAN DESI BECOMES TOP GROSSER!
The hit US movies becomes a hit UK movie too…

Following its successful North American release last spring, the Asian-American comedy "American Desi" has enjoyed a solid opening in the United Kingdom becoming one of the top-grossing limited-release films in that market since debuting two weeks ago.

Distributed by Eros International, the romantic comedy opened on the weekend of September 28th with a gross of $80,400 from only 27 theatres. "American Desi" showed remarkable staying power by collecting another $80,600 from the same number of theatres in its second weekend boosting its ten-day total to $196,000.

Several multiplexes have reported that "American Desi" was their second biggest picture on the weekend of September 28th trailing only Steven Spielberg's "A.I." which was the nation's number one film during that period.
Many theatres playing "American Desi" enjoyed an increase in sales on the second weekend indicating that word-of-mouth has been excellent. Moviegoers in their teens and twenties made up the largest age group while females slightly outnumbered males. With a strong and durable start, "American Desi" is expected to perform very well in the United Kingdom throughout the fall season.

Due to this initial success, "American Desi" has now been playing at the prestigious Warner Village West End theatre in Central London on Friday, October 12th. Later this year, the hit comedy will be released across India and other parts of the world.

Marking the feature debut of writer/director Piyush Dinker Pandya, "American Desi" is an independently produced comedy about a young Asian-American man, out of touch with his heritage, who is forced to come to terms with his culture in order to win the girl of his dreams, who happens to be Indian.

The film also marks the first English-language movie ever released by Eros International which is the world's leading distributor of Bollywood films. "American Desi" has also won three nominations (picture, actor, and actress) for next month's annual Ammy Awards which recognise excellence in Asian and Asian-American cinema. Only "Crouching Tiger, Hidden Dragon" has collected more nominations this year with four.

(This press release is transmitted on behalf of American Desi Productions)

WRITTEN BY ROBEEL HAQ